On the eve of the Oscars : the battle for dresses

Anne Hathaway - Oscar 2011 |
Spletnik.ruДля any designer the emergence of a celebrity in his creation is the best advertisement. For example, Victoria Beckham knows that it is the responsibility of several orders for the stars. According to rumors, she was asked Cameron Diaz, Gwyneth Paltrow and Charlize Theron.

In order to get the star to choose a particular brand, the course is all: bribery, free clothes as a gift and even payment plastic surgery. About it tells the designer Philippe Block: "I heard that was offered vouchers for liposuction. Some designers can just ask the stars what she wanted. They usually reply that do not take bribes, but would not mind some good gift in gratitude," he says.

Holly Berry - Oscar 2002 |
Spletnik.ruВпрочем, will appear in a luxurious dress on the red carpet better for the stars. Remember the ceremony of 2002, when Halle berry appeared in a luxurious dress Elie Saab and created a furor.

Merle Greensburg, the author of the publication The Hollywood Reporter says that often Actresses pay for something that they put on one particular outfit: Anne Hathaway, Nicole Kidman or Gwyneth Paltrow in your dress cost a lot of money. Usually when a designer offers agent stars such a deal, the trading starts from 200 thousand dollars. It so happens that the star in exchange for advertising give any of her favourite things of the brand during the year," says Greensburg.

However, not all the Fashion houses make this step. Chanel, for example, never pays for such advertisement, as it is for him to anything. But the smaller Houses have to fork out.

Anne Hathaway |
Spletnik.ruОбычно stylists before the ceremony offer the star from 40 to 80 dresses, of which to choose one. For example, choosing between Anne Hathaway, Cameron Diaz, will choose Ann. She will probably get an Oscar for some serious role.

According to statistics, most cherished statuette went to the ladies in Valentino. The second place is the actress in Giorgio Armani, and the third - in Versace. Another surefire way to win an Oscar to come in direct evening dress, as it is this style brings good luck in getting awards.

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