Yves Saint Laurent presented new logo

Saint Laurent ParisТеперь House called Yves Saint Laurent, and Saint Laurent Paris, and after the re-branding, brand presented the new logo. Slightly boring, but very concise - stylish white lettering on a black background.

However, if to compare with the three Golden letters YSL, which were considered a symbol of luxury, the logo became more democratic and not as luxurious.

See also: Prospective retrospective on Yves Saint Laurent

Recall that the founder of the Fashion house Yves Saint Laurent in 1961 gave him the name of Saint Laurent Rive Gauche, and a little later decided to focus on its behalf as of the brand name and symbol of the brand YSL.

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