Brand Zara reveals the secrets

Recently a representative of the brands Zara told that the brand was named in honor of a bearded man-Greek. Amancio Ortega in 1969 saw the film "Zorba the Greek" and decided to call the name of the main hero of his first store. If not for the bar, which was located in the same district with the same name, would not exist today of Zara stores. So people would not confuse bar and boutique, a decision was made to change the name.

By simple rearrangements new name appeared Zara, which at the hearing today, most European fashionistas. Thirty years have passed since then, and today the brand Zara popular among fashionistas. And its owner was recognized as the third richest man in the world.

On the subject:

Summer lookbook Zara: and transparent lace fabric 5 June 2012, 11:40

Lubuto lost Zara 13 June 2012, 15:40

New collection of footwear Zara June 15, 2012, 16:13

New collection of handbags Zara July 16, 2012, 15:30

Freja Beha Erichsen in the new lookbook Zara 3 August 2012, 09:30

The owner of the Zara got rich thanks to the fashion of 10 August 2012, 16:30

October lookbook Zara October 1, 2012, 16:02

Zara presented the new lookbook 5 November 2012, 12:08